Business Cases: Marketing & Product Commercialization

Global Pharmaceutical Company Elevating Caliber of Marketing Talent Pool

Challenge & Discovery

A growth focused global pharmaceutical company coming off of multiple strategic acquisitions was focused on harmonizing the quality of its marketing talent across franchise areas. The company was realizing new cultural tenets around talent that focused on strategic agility, creativity, and superior productivity as a key means to maintain a marked edge over its competitors. This was a longer term initiative across business units where Ingeniquest was challenged with attracting exceptionally high caliber marketers in a highly deprived talent niche.

Results

Through a commitment to market mastery, endless study of evolving brand marketing talent, and precision targeting Ingeniquest was able to execute 10 critical and strategic hires in roughly 24 months (4 Directors, 1 Associate Director, 1 Sr Product Manager, and 4 Product Managers). Our precision in execution and consistency in particular stood out with a 2:1 candidate presentation to hire ratio across all 10 positions. Early hires made through this 24 month initiative have already gone on to be promoted 1-2 times and earmarked internally as “key talent.”

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